REAM HILLS HOLIDAY PARK
WEBSITE DESIGN & DEVELOPMENT, BRANDING, CONTENT CREATION
Client: Ream Hills Holiday Park
Our primary objective was to funnel traffic to the relevant part of the site and thereby generate bookings for the respective accommodations.
Our designer used different shades of green and a foliage background throughout the site to create pastoral connotations of nature and outdoor lifestyle. The logo was kept simple using the same green as the site with the initials ‘rh’ in a simple square outline underlined with a white curve followed by the park name in its entirety. The logo was designed with longevity in mind knowing that there would be little budget for future redesigns. One of the biggest challenges we faced was collecting imagery to use on the site as the park had yet to be built. We overcame this by using stock photos as temporary placeholders and advised the client to exchange the images as soon as possible with professionally taken photographs depicting the park.
(please note we no longer look after the Ream Hill Holiday Park site so bear in mind this website may not reflect exactly the work of Michael Paul Consultancy) We are only too happy to clarify this should you have any questions.